Moderating

Jessica Gibson - Profile

Jessica Gibson has over 13 years consulting experience in the market research industry and is a full time pharmaceutical moderator. In addition to managing all aspects of medical qualitative projects for PharmaField Research (a division of CRC Research), she also heads up the company’s on-line research division, which specializes in physician and patient research.

Jessica graduated from the University of Western Ontario in 1994 and held senior marketing posiJessica graduated from the University of Western Ontario in 1994 and held senior marketing positions in Vancouver (Canada), London (England), and Dublin (Ireland). Along with her pharmaceutical consulting activities, Jessica has acted as a Chapter Board Member for the Marketing Research Association and holds the Association’s PRC Designation (Professional Researcher Certification).

In addition to conducting IDIs and focus groups with GP’s, specialists and patients in Canada, the US and England, Jessica has also travels to foreign markets such as Italy, Germany, France, Spain and Mexico to manage fieldwork and report on global findings.

Recent studies have included:

• ADHD
• Allergic Rhinitis
• Alzheimer’s Disease
• Anticoagulants
• Biologic therapies for RA, JRA, PsA & AS, PsO, and IBD
• Benign Prostate Hypertrophy
• Cancer (advanced non small cell lung cancer, cancer-induced nausea and vomiting, breast cancer, bone metastasis, colorectal cancer, gastric cancer)
• Chronic Inflammatory Demyelinating Polyneuropathy
• COPD (including AAT deficiency)
• Cystic Fibrosis
• Diabetes
• Dyslipidemia (including statins, fibrates, OTC and combination therapies)
• Epilepsy
• Female Contraceptives
• Growth Hormone (device testing)
• Hypertension
• Infectious Disease treatment (including HIV, HPV and Meningococcal disease)
• MS Management
• Myelodysplastic Syndrome
• Neuropathic Pain
• Obesity
• Osteoporosis
• Ostomy and wound care
• Ophthalmology (including glaucoma, AMD and DME)
• Overactive Bladder (including NOAB)
• Pain Management
• Parkinson’s Disease
• Prenatal Vitamins
• Restless Leg Syndrome
• Schizophrenia
• Smoking Cessation
• Ulcerative Colitis

The extensive use of projective techniques is part of the basic tool box that Jessica employs in qualitative research. Her most effective technique, however, is more basic: developing a relationship with the respondent, securing his or her interest and respect, operating on an equal footing, and demonstrating intensive interest in the subject being discussed.